A continuity program is a sales arrangements under which a product is automatically shipped to the consumer at a specified time period where his or her credit card is automatically charged. Nutraceutical marketers know that, once the initial order is placed, automatic reorders are the key to a profitable ongoing income stream. A strong continuity program can be a major factor in the financial success of a direct marketer.

• making customers aware of continuity opportunities they may not know exist
• inventory control to be certain the appropriate merchandise is currently in stock
• billing accuracy including maintaining current credit card processing information
• shipping accuracy including maintaining address information